الابتكار في الصورة الإشهارية عبر البيئة الرقمية (المؤشرات والأبعاد) - دراسة سميولوجية لصورتين إشهاريتين لشركتي "موبيليس" و"أوبي" -

Innovation in the advertising images is considered one of the fields that witnessed a fast development due to the potentials and alternatives that the digital environment has offered, unlik the classical methods and techniques, where several indicators has appeared on the difference of convinces' ability in the advertising images which contained innovative ideas that helped in raising the investment and promotion's pace, which is the new method of advertising discourse used by “Mobilis” and “Obeï” companies. The descriptive analytical method was relied on for a sample of the advertising images used by the aforementioned companies. The results reveal the ability of those in charge of communication in these two institutions to create and design a message that carries an innovative quality that interacts with its public in Algeria.

Keyword’s: Innovation, Advertisement, Advertising images, Advertising innovation, Digital environment.