أثر المزيج الترويجي للوكالات السياحية على اتجاهات السياح نحو السياحة الداخلية - دراسة لعينة من السياح الجزائريين-

This study aimed to determine the adequacy of the information issued by tourism agencies in introducing domestic tourism, and the extent to which the promotional mix affects the attitudes of Algerian tourists in forming positive impressions of domestic tourism, where the descriptive analytical approach was used to achieve the objectives of the study. We also distributed 250 questionnaires to a sample of Algerian tourists via social networking sites. The questionnaire data was analyzed using the Statistical Package for the Social Sciences (SPSS) program and using the following statistical methods (correlation analysis, multiple linear regression analysis, frequencies, percentages, etc.). One of the most important results reached was the presence of a statistically significant effect of the following elements (advertising, personal selling) on the attitudes of penal tourists towards domestic tourism, while there was no statistically significant effect of the following elements (public relations, advertising, sales promotion).

 Keywords: promotional mix, tourist agencies, domestic tourism, tourist trends.